Dior Fragrance: J’Adore!
Tribute to the passion that Christian Dior vowed to flowers, J’Adore is a fragrance symbolizing absolute femininity, sophistication and glamour, which are the values that are specific to the Dior woman. J’Adore unites the noblest flowers from the garden of raw materials and is designed around a single floral bouquet, generous and harmonious.
Candice Baker created the fragrance in 1999. The challenge was to invent a fragrance that would be the perfect translation of Dior values. Imperative that perfume will make this the very symbol of the house says, « After women, flowers are the most divine creations. » J’Adore is composed of rose essence, flower Champaca, jasmine, tuberose, orchids, sandalwood and a rounder notes what candied plum. It’s a unique floral bouquet. The Dior’s values stick to Charlize Theron, who presents the scenes of creating the mythical perfume J’Adore perfume Dior.
The perfume legend:
According to Dior website, with j’Adore, Dior created an universal, generous, feminine and highly floral perfume. It represents the energy of life, pleasure and glamour.
The perfume origin:
For Christian Dior, J’Adore means showing your passion, living in the present, looking to the future, having a heart that beats with emotion and self-confidence. This fragrance is a force in itself. This fragrance’s name sounds like a whispered murmur or a spontaneous exclamation, saying ‘Enthusiasm is self-evident, with no need for gimmicks.
The perfume bottle:
The shape of the bottle is very feminine and flowing lines are reminiscent of a figure of 8 (the signature New Look which was to daringly introduce Dior styling). The bottle pays homage to female body with its beautiful curves. The finishing touch on the J’Adore bottle looks like a tight necklace, it adds grace to this jewel of gold and glass.
To conclude, Christian Dior has always wanted to anticipate women’s aspirations, his wish was to make women more beautiful but also happier by being determined and confident in the future. The J’Adore woman knows what she wants and she is self-confidence. She is fully at ease with herself and living out her passions and emotions.
Chanel Fragrance: Chanel N°5
to introduce the Canel N°5 perfume let’s see a corporate video which resume the spirit of this fragrance.
Let’s now expose the different features of these two fragrances.
The famous Chanel n°5 was created in 1921 by Ernest Beaux for Coco Chanel, who wanted a clean fragrance in line with her fashion. She desired a perfume ‘ which smells like a woman’. Coco Chanel wanted « An artificial fragrance, I mean artificial as a dress, that is to say manufactured. I am an artisan sewing. I do not want roses, lily of the valley, I want a perfume that is a composition.”
The fragrance legend:
In 1920, Ernest Beaux created two series of perfume samples numbered 1-5 and 20; he asked Coco Chanel to choose one of them. She chose the sample no. 5. In the same year, her dress collections was planned to be present on the fifth of May, the fifth month of the year. Superstitious, she declared that it would bring good luck: the perfume got its name.
The fragrance muses:
The perfume became famous thanks to many celebrities who wore it, such as Marilyn Monroe. Chanel N°5 is often associated to her name because during an interview in 1954 she said that in bed she wore only “some drops of Chanel N°5”(see the video bellow). That statement became a superb advertising slogan and a reason for millions of women around the world to choose this perfume. Nicole Kidman, and now Gisele Bündchen have become Chanel N°5 faces.
The fragrances composition:
Working on creation of this perfume, Ernest Beaux created and for the first time used the synthetic component: aldehydes. The fragrance of aldehydes is pure and fresh. Chanel N°5 is the first perfume in the floral-aldehyde group and the first by the quantity of aldehydes in its composition (another legend says that the Ernest Beaux’s assistant overdosed the aldehydes in the composition by mistake). The top notes are composed of aldehydes, bergamot, lemon, neroli and ylang-ylang, the heart of jasmine, rose, lily of the valley and iris, while the base is created of vetiver, sandalwood, vanilla, amber and patchouli.
The fragrance bottle:
The first Chanel N°5 was captured in a simpl
e rectangular bottle with the top which resembled Place Vendome in Paris. The first bottle was designed by Chanel herself and represents her classical principle: the less is more. Her bottle would be « pure transparency …an invisible bottle. »The first bottle produced in 1919 differed from the Chanel No.5 bottle known today (see the bottle evolution on the picture).
Then we will explore the brands history and we will go further in the brand management analysis.
Written by Sophia Capo
Literature:
http://www.dior.com/couture/en_gb/the-house-of-dior/from-1947-to-2014
http://karenine.com/chanel-ou-dior-lelegance-face-a-linsolence/
Dior vs Chanel 